Thailand Hotels Industry Outlook Upward for 2018 to 2020.
Occupancy rates and revenue for hotels will tend to grow in line with continuing growth momentum of the markets for both domestic and international tourism, in particular for increases in the number of Chinese tourists coming to Thailand, who currently account for 27% of all international arrivals.
Investment in the hotel sector is also expected to continue in tourist destinations mostly along with investment plan of Thai and international chains, and in regional centers which are developing or which are home to other tourism attractions and that are benefiting from being connected to regional economic development and from building secondary tourist attractions, says “Thailand Hotels Industry Outlook 2018-20” report from Krungsri Research.
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At the same time, however, the sector faces the possibility of competition from substitution goods/services and from ever-increasing numbers of hotel rooms, which are helping to raise overall levels of competition.
The state of the hotel sector directly relies on tourism situation. As regards the latter, information from the World Travel & Tourism Council 2017 indicates that tourism contributes around 10% of global GDP, though in the case of Thailand, this rises to over 17% of national GDP, generating THB 2.5 trn for the domestic economy.
The tourism value chain scatters across the various regions of Thailand and extends beyond tourist accommodation business to include a number of other businesses, including those in the food and beverages, and transport business.
Thailand Tourism Forecast
Thailand forecast a rise of 6 percent in tourist numbers this year, after a jump of 9 percent to 35 million in 2017, with little sign the strong baht is slowing growth that has lifted shares in hotels, malls and the airport operator.
Tourist receipts account for about 12 percent of Southeast Asia’s second-largest economy, making it one of the most important drivers of growth as Thailand has lagged regional peers since the army took power in 2014.
International tourist arrivals rose 8.8 percent in 2017 to a record 35.38 million, equivalent to more than half the Thai population, said government tourism and sports official Pongpanu Svetarundra.
The biggest factor was growth of 12 percent in the numbers of Chinese visitors, who are ever more evident at beaches, shopping malls and temples.
Tourist revenue had also risen nearly 12 percent to more than 1.8 trillion baht ($56 billion), the ministry said.
“The trend is moving to the higher-end market, for both Chinese and European tourists. The spending per tourist is increasing,” Pongpanu told a news conference.
In 2018, Thailand expects 37.55 million visitors to spend 2.1 trillion baht.
Although the baht is near a 3-1/2-year high against the dollar and up more than 12 percent since the start of 2017, inflation is less than one percent.
The currency strength was having little impact, said Ittirit Kinglek, the president of the Tourism Council of Thailand, adding, “The overall trend looks positive.”
Among the biggest beneficiaries of the tourism boom is majority state-owned airports operator Airports of Thailand, which recently said it planned to upgrade its 2018 earnings outlook.
Shares of AOT have risen 78 percent since the start of 2017, with its market capitalisation reaching 1 trillion baht ($31 billion), making it the largest airport operator in the world by market capitalization.
It trades at a valuation of 49 times earnings, compared to a price-to-earnings ratio of 22 times for the second largest airport operator, Spain’s Aena SME SA.
Faced with stiff competition and higher fuel prices, however, Thai airlines have fallen short of a rise of 16 percent in the benchmark index.
Hotels and shopping malls are among other winners.
Central Plaza Hotel Pcl, whose shares have risen 40 percent since the start of 2017, forecasts 2018 revenue growth of 7 percent to 8 percent.
Mall operator Central Pattana Pcl aims for profit growth of 20 percent this year. Its shares have risen 53 percent since the start of 2017. [nL3N1NU2J2]
Thailand’s tour and leisure index rose 30 percent since 2017 and was trading at 37 times earnings.
There is still plenty of room for growth, said Douglas Martell, chief executive of ONYX Hospitality Group, the hotel arm of Italthai Group, which also owns a construction company, Italian-Thai Development Pcl.
“There is also potential for the industry to transition towards higher room pricing,” he said.